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Activation types: 

Activation type
MDM controls
This activation type provides basic device management using device controls that 
 makes available.
When a user activates a 
 device, the device and the user are set up as separate entities on 
BlackBerry UEM
. Separate communication channels are established between 
BlackBerry UEM
 and the device and 
BlackBerry UEM
 and the user account, allowing you to manage the device and the user separately. Some profiles are assigned to the user only, for example email profiles. Some profiles are assigned to the device only, for example proxy profiles. Some profiles allow you to choose whether to apply the profile to the device or the user, for example 
You can control the device using commands and IT policies. Users activate 
 devices using 
BlackBerry UEM Self-Service