Publish alerts to a subset of the enterprise
Typically, when you send an enterprise-level alert, you want to limit it to those sub groups for whom the alert is relevant. For example, if you have an enterprise with multiple locations in the United States, and you need to send an alert only to users on the East Coast, you would not include those in the West Coast or the Mid West organizations
When users frequently receive irrelevant alerts, they begin viewing all alerts as spam and ignore or block them. Over-targeting on a regular basis becomes a serious issue when essential alerts are ignored.
You can target a subset of users by using user attributes that are defined in the enterprise organization, or by distributions lists.
For example, an enterprise operator sends out an alert to a subset of users in three member organizations. The operator can either use enterprise attributes, such as Office Building= "A, B, C" and Department = "IT", or a dynamic distribution list to target the IT staff in the three buildings on different campus locations in the region.