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Targeting basics

The following general targeting information can be used to plan how you target recipients for different types of alerts.
User-based targeting provides a variety of ways to select users:
  • By Groups
    : Target users who belong to one or more groups selected by the operator. Groups can be defined as organizations, shared attributes, or distribution lists.
  • By Users
    :  You can also target dependents of sponsor users. Operators can also block specific individuals within a group from receiving the alert.
  • By Advanced Query
    : Target users based on standard or user attributes or delivery devices. Select this option to perform customized targeting for an alert.
  • By Location
    : Target users based on their geographical location.
The administrator can restrict the organizational nodes and distribution lists that each publisher can access. As a result, a publisher might be able to target only a fraction of the total available organizations and distribution lists.