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iOS
and
iPadOS
: Content ratings rules

Name
Description
Activation types
Default
Possible values
Allow playback of explicit music, podcasts, and iTunes U media (supervised only)
Specify whether explicit music or video content purchased from the iTunes Store or listed in iTunes U is available on an iOS device. Explicit content is flagged by content providers, such as record labels, when sold through the iTunes Store or distributed through iTunes U.
If this rule is not selected, explicit music or video content on the device is hidden and users can't preview, purchase, or download explicit music or video content. This rule is deprecated for unsupervised devices.
MDM controls
Selected
Allow explicit sexual content in iBooks Store
Specify whether explicit sexual content purchased from the iBooks Store is available on an iOS device. Explicit content is flagged by content providers when sold through the iBooks Store.
If this rule is not selected, explicit books on the device are hidden and users can't preview, purchase, or download books with explicit sexual content.
MDM controls
Selected
Ratings region
Specify the region that an iOS device uses for content ratings.
MDM controls
United States
  • Australia
  • Canada
  • France
  • Germany
  • Ireland
  • Japan
  • New Zealand
  • United Kingdom
  • United States
Allowed content ratings for movies
Specify the maximum allowed rating for movies that users can download from the iTunes Store. Use this rule to block access to new and existing movies that exceed a maximum rating.
If set to "Don't allow movies," all movies purchased from the iTunes Store are hidden and users can't preview, purchase, or download movies. If set to something other than "Don't allow movies," the "Allow use of iTunes Store" rule must also be selected to allow users to download content. The "Ratings region" rule determines which ratings system is used.
Depends on: Ratings region
MDM controls
Allow all movies
  • Don't allow movies
  • G
  • PG
  • M
  • MA15+
  • R18+
  • Allow all movies
Allowed content ratings for TV shows
Specify the maximum allowed rating for TV shows that users can download from the iTunes Store. Use this rule to block access to new and existing TV shows that exceed a maximum rating.
If set to "Don't allow TV shows," all TV shows purchased from the iTunes Store are hidden and users can't preview, purchase, or download TV shows. If set to something other than "Don't allow TV shows," the "Allow use of iTunes Store" rule must also be selected to allow users to download content. The "Ratings region" rule determines which ratings system is used.
Depends on: Ratings region
MDM controls
Allow all TV shows
  • Don't allow TV shows
  • P
  • C
  • G
  • PG
  • M
  • MA15+
  • AV15+
  • Allow all TV shows
Allowed content ratings for apps
Specify the maximum allowed rating for apps that users can download from the App Store. Use this rule to block access to new and existing apps that exceed a maximum rating. This rule does not apply to built-in iOS apps.
If set to "Don't allow apps," all apps purchased from the App Store are hidden and users can't install or update apps. If set to something other than "Don't allow apps," the "Allow installing apps" rule must also be selected to allow users to install and update apps.
MDM controls
Allow all apps
  • Don't allow apps
  • 4+
  • 9+
  • 12+
  • 17+
  • Allow all apps