The Content section is used to define the key parts of an alert or alert template in the system: title, body, type, response options, website links, locations, and attachments.

1. To create an alert or alert template in a language other than the default language displayed on the screen, click the button beside the Type field and select a language. This does not change the language displayed on the screen. Instead, it changes the language that the message is delivered in. If text-to-speech is enabled, the audio portion of the sent alert will be in the language you selected.
2. In the Severity field, select a severity level from the list.
   Important: High severity is reserved for extreme emergencies. On the mobile app, it overrides the device sound settings to play any sounds associated with the alert or alert template.
3. In the Title field, enter a one-line summary that communicates the purpose of the alert or alert template. The maximum number of characters is 100. The title is required and displays at the top of the recipients' screen when the alert is sent out.
4. Optionally, to insert a placeholder into the alert or alert template title, click and select the placeholder from the list.
   Note: A space is automatically inserted before the placeholder to prevent text from running together when the alert is published.
5. In the Body field, enter up to 4000 characters of text that communicate why the alert has been sent and provide instructions to the target audience. For more details on what to include in the Body field, see Writing effective alert messages.
   Note: For alerts targeted to mobile app devices, surround any address or point-of-interest name with 3 asterisks to render that text as a clickable link that opens the mobile device's map app.
6. In the Type field, select the type that fits with the alert or alert template you are creating.
7. In the Response Options field, do any of the following:
   • Click Custom Response Options to view and select from a list of pre-set responses.
   • Click Add Response Option to define up to nine responses that alert recipients can send to let you know that they have received the message. To add a call bridge to a response option, see Configure a call bridge for a response option.
     Note: Targeted users in countries that have a provisioned SMS country code can respond to SMS alerts. Users in countries that do not have a provisioned country code cannot respond to SMS alerts.
   • Click beside any response option to enable targeted users to provide additional information when they select a response option. Enter a prompt in the field that appears. This prompt is shown to users who select the response option. The user is able to provide additional comments. Users can still respond using that response option if they do not include a comment.
8. Optionally, in the Add Bilingual section, click Add.
   1. On the Translation Language dialog, click Change Language.
   2. Select a language from the Select Language pull-down menu. The Title, Body, and Response Options are displayed in the original language on the left and in the selected language on the right.
   3. Review the translated text and make any necessary edits.
   4. Click Apply.

   For more information, see Add a bilingual alert.

9. Optionally, in the More Info Link field, enter a URL. For more information, see Use the More Info Link field.
10. If you entered a URL in the previous step, click Test URL to verify that the link works correctly.
11. Optionally, in the Location section, click Add to access a map where you can select a geographic area for the alert or alert template. For more information, see Select an alert or event location. This location can also be used to target users by location. For more information, see Target users by location.
12. Optionally, in the Location section, if you have selected a location, select Enable Geofence Targeting to target users who enter the location after the alert is sent. For more information, see Enable geofence targeting.
13. Optionally, in the Attachments section, drag and drop or click Browse to select files to include as attachments in the alert. For more information, see Add attachments.
14. Configure the Target users section.