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What is
BlackBerry Persona Mobile
?

BlackBerry Persona Mobile
is a cloud service that dynamically adapts the security requirements and behavior of your users' devices and work apps to their real-world contexts. For example, if a
BlackBerry Dynamics
app reports a location that is not typical for the user,
Persona
can dynamically limit the user’s access to work apps, disable device features such as the camera, and enforce stricter authentication requirements. Likewise, if a
BlackBerry Dynamics
app reports a location that is typical for the user,
Persona
can apply device behaviors that make it easier to access work apps and resources.
Persona
adds a layer of adaptive security to your organization’s existing
UEM
domain without introducing an additional software footprint. It is a cloud service that collects data from existing
BlackBerry
solutions, including BlackBerry Enterprise Identity and
BlackBerry Dynamics
apps.
The
Persona
services gather and process behavioral data, app events, and location data to calculate risk levels for each user in real time:
  • Behavioral risk: An assessment of risk based on the user’s typical activities
  • IP address risk: An assessment of risk based on the IP addresses that devices connect to
  • Continuous authentication app anomaly risk: An assessment of risk based on a model of the user’s typical
    BlackBerry Dynamics
    app usage
  • Geozone risk: An assessment of risk based on the user’s proximity to learned locations or locations that you define as high or low risk
You can choose which risk engines you want
Persona
to use. For the different types and levels of risk, you can configure actions that you want
Persona
to execute when a user meets that risk criteria, including:
  • Assigning the user to a local
    UEM
    group with policies, profiles, apps, and permissions appropriate for that risk level
  • Assign a
    BlackBerry Dynamics
    profile that overrides the profile assigned in
    UEM
  • Temporarily blocking all
    BlackBerry Dynamics
    apps
  • Temporarily blocking the specific
    BlackBerry Dynamics
    app that initiated the risk assessment
After some initial configuration,
Persona
continuously applies adaptive and intelligent security standards to each user’s device and work apps based on the user’s behavior, device usage, and physical location, with no action required by users or administrators.
Persona
also adds new functionality to
BlackBerry Enterprise Identity
authentication policies. You can now incorporate a user’s behavioral risk level, geozone risk level, or a defined geozone into the factors that determine the authentication type required for work apps and services. For example, if a user's behavioral risk level is high, you can require the user to enter both a password and use
BlackBerry 2FA
to access work apps.