You can assign Apple Volume Purchase Program (VPP) licenses to iOS and macOS devices. Assigning VPP licenses to devices instead of to users simplifies the process for users because they no longer require an Apple ID to install apps. Additionally, apps do not appear in users' purchase history or install history. When you change the existing assignment type for an app from user-assigned to device-assigned, the user must reinstall the app before the new assignment is applied and displayed in the BlackBerry UEM management console.

Assigning VPP licenses to devices is supported on iOS devices that are activated with MDM controls and macOS devices. You can assign VPP licenses to iOS devices when you assign apps to user accounts, app groups, user groups, device groups, shared device groups, public device groups, and shared iPad groups. You can assign VPP licenses to macOS devices when you assign apps to user accounts, app groups, user groups, and device groups.

You can choose to have users install iOS or macOS VPP apps as personal apps that are not managed by UEM. You cannot use UEM to remove them from devices and the apps are not subject to UEM controls such as IT policy rules. When you assign a VPP app to a user or group, set “Disposition” to Optional and the “Target” to Personal to redirect the user to the App Store to install the app as unmanaged. You must set “Assign license to” to “User” to make it an unmanaged app.