You can assign Apple Volume Purchase Program (VPP) licenses to iOS devices. Assigning VPP licenses to devices instead of to users simplifies the process for users because they no longer require an Apple ID to install apps. Additionally, apps do not appear in users' purchase history and app installs. When you change the existing assignment type for an app from user assigned to device assigned, the user must re-install the app before the new assignment is applied and displayed in the BlackBerry UEM management console.

Assigning VPP licenses to devices is supported only on iOS devices that are activated with MDM controls.

You can choose to have users install OS X or iOS VPP apps as personal apps that are not managed by UEM. You cannot use UEM to remove them from devices and the apps are not subject to UEM controls such as IT policy rules. When you assign a VPP app to a user or group, set “Disposition” to Optional and the “Target” to Personal to redirect the user to the App Store to install the app as unmanaged. When you set the Disposition to Optional and the Target as Personal, you are prompted to assign the appropriate VPP license to devices so the app can be treated as unmanaged. You must set “Assign license to” to “User” to make it an unmanaged app.