iOS and iPadOS: Content ratings rules

Name

Description

Activation types

Default

Possible values

Allow playback of explicit music, podcasts, and iTunes U media (supervised only)

Specify whether explicit music or video content purchased from the iTunes Store or listed in iTunes U is available on an iOS device. Explicit content is flagged by content providers, such as record labels, when sold through the iTunes Store or distributed through iTunes U.

If this rule is not selected, explicit music or video content on the device is hidden and users can't preview, purchase, or download explicit music or video content. This rule is deprecated for unsupervised devices.

MDM controls

Selected

Allow explicit sexual content in iBooks Store

Specify whether explicit sexual content purchased from the iBooks Store is available on an iOS device. Explicit content is flagged by content providers when sold through the iBooks Store.

If this rule is not selected, explicit books on the device are hidden and users can't preview, purchase, or download books with explicit sexual content.

MDM controls

Selected

Ratings region

Specify the region that an iOS device uses for content ratings.

MDM controls

United States

  • Australia
  • Canada
  • France
  • Germany
  • Ireland
  • Japan
  • New Zealand
  • United Kingdom
  • United States

Allowed content ratings for movies

Specify the maximum allowed rating for movies that users can download from the iTunes Store. Use this rule to block access to new and existing movies that exceed a maximum rating.

If set to "Don't allow movies," all movies purchased from the iTunes Store are hidden and users can't preview, purchase, or download movies. If set to something other than "Don't allow movies," the "Allow use of iTunes Store" rule must also be selected to allow users to download content. The "Ratings region" rule determines which ratings system is used.

Depends on: Ratings region

MDM controls

Allow all movies

  • Don't allow movies
  • G
  • PG
  • M
  • MA15+
  • R18+
  • Allow all movies

Allowed content ratings for TV shows

Specify the maximum allowed rating for TV shows that users can download from the iTunes Store. Use this rule to block access to new and existing TV shows that exceed a maximum rating.

If set to "Don't allow TV shows," all TV shows purchased from the iTunes Store are hidden and users can't preview, purchase, or download TV shows. If set to something other than "Don't allow TV shows," the "Allow use of iTunes Store" rule must also be selected to allow users to download content. The "Ratings region" rule determines which ratings system is used.

Depends on: Ratings region

MDM controls

Allow all TV shows

  • Don't allow TV shows
  • P
  • C
  • G
  • PG
  • M
  • MA15+
  • AV15+
  • Allow all TV shows

Allowed content ratings for apps

Specify the maximum allowed rating for apps that users can download from the App Store. Use this rule to block access to new and existing apps that exceed a maximum rating. This rule does not apply to built-in iOS apps.

If set to "Don't allow apps," all apps purchased from the App Store are hidden and users can't install or update apps. If set to something other than "Don't allow apps," the "Allow installing apps" rule must also be selected to allow users to install and update apps.

MDM controls

Allow all apps

  • Don't allow apps
  • 4+
  • 9+
  • 12+
  • 17+
  • Allow all apps