Web portal overview

The Advertising Service web portal allows you to view data about the performance of ads in your applications, and manage your participation with the available ad networks. You can use the web portal to track the performance of each ad network (for example, CTR, eCPM, earnings, and reach), and you can determine how much each ad network contributes to your inventory.

To access the web portal, visit adservices.blackberry.com.

Key terms

While using the developer portal for the Advertising Service, you might see some unfamiliar terms. The following table defines some of the terms used in the developer portal.

Term

Description

Requests

This term refers to the number of ad requests that your application sends to the Advertising Service server.

Impressions

This term refers to the number of ads that the Advertising Service returns to your application in response to ad requests.

Fill rate

This term refers to how frequently your application receives an ad after it sends an ad request. The fill rate is determined by dividing the number of ads served by the number of ad requests. The higher the fill rate, the more ads your users are exposed to.

Clicks

This term refers to the total number of times that BlackBerry® device users click on ads in your application.

CTR

This term refers to how frequently device users click on the ads that they receive. The CTR is determined by dividing the number of clicks by the number of ads served.

eCPM

This term refers to the cost of the ad campaign for every 1000 views (impressions).

Revenue

This term refers to the amount of money that your application generates.

Views

This term refers to the total number of views of ads in your application.

Locate your zone ID

  1. In the developer portal for the Advertising Service, in the upper pane, click App Setup.
  2. Beside the application that you want to locate the zone ID for, click Manage.
  3. Click Code.
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