Key Metrics

This report displays the number of screen views, active sessions, product views, outbound links, conversions, application starts, application terminations, application errors, and daily, weekly, monthly, quarterly, and yearly users for the application for a specific time interval.

Events: App

This report displays the number of times system events occur within an application, how many screen views that session contained, and the percentage of sessions in which that event occurs. There are six system events: "error", "startup", "exit", "conversion", "pause", "end", "resume", and "view."

App Versions

This report displays the number of sessions and screen views per version of the application. The version number of an application is specified during the development process.

Carriers

This report displays the number of sessions and screen views per wireless service provider.

Geo: Countries

This report displays the number of sessions and screen views per country.

Devices

This report displays the number of sessions and screen views per BlackBerry® device model.

OS

This report displays the number of sessions and screen views per device operating system.

Geo: Languages

This report displays the number of sessions and page views per language.

Geo: Countries + Languages

This report displays the number of sessions, in a particular language, per country.

Sessions: Duration

This report displays the number of sessions per session duration.

Sessions: Frequency

This report displays the number of users who participate in a certain number of sessions. For example, the report can list the number of users that perform in 1, 5, or 10 sessions.

Categories

This report displays the number of sessions, screen views, total view time and average time views per application category. For example, "sports", "weather", or "news".

Categories: Screens

This report groups top screen data into categories when the contentGroup parameter is included with the onScreenView method or onContentView method.

Errors

This report displays where in the application the error occurs, and what exception is thrown by the application.

You can view this report if you design your application to track errors.

Events

This report displays the number of times an event occurs within the application.

For example, you can track general events such as "click" or "view", or you can track more specific events such as "horizontal swipe" or "zoom". You can view this report if you design your application to track different events.

Events: Conversions

This report displays, for each named conversion event, how many sessions contained that conversion event, and how many conversions occurred within those session.

A conversion event is an event determined by you in which a user takes a desired action within the application. For example, a conversion event could be a user upgrading to a paid version of your application, buying a song, or clicking an ad.

You can view this report if you design your application to track conversion events.

In-App: Ads

This report displays ad views and ad clicks per advertisement name.

You can view this report if you design your application to track ad clicks.

In-App: Searches

This report displays the number of times a phrase is searched for in the application.

You can view this report if you design your application to track search terms.

Media: Titles

This report displays the number of media plays per session by media title.

You can view this report if you design your application to track media plays.

Media: Types

This report displays the number of media plays per session by media type.

You can view this report if you design your application to track media plays.

Users: New + Returning

This report compares the number of screen views, product views, outbound links, conversions, application starts, application exits, application errors, as well as daily, weekly, monthly, quarterly and yearly users for new users versus returning users.

Outbound Links

This report displays the number of clicks on external links per session. It can be viewed if your application is designed to track Outbound links.

Products

This report displays the number of sessions in which a particular product was viewed.

An example of a product is a digital good, or any other product that your application offers. You can view this report if you design your application to track product views.

Products: Type

This report displays the number of sessions in which a particular product type was viewed.

You can view this report if you design your application to track product views.

Screens

This report displays the number of sessions, views, average time viewed, single screen view visits, entry screen view visits, and the bounce rate for all screens within an application.

Screens: Exits

This report displays the number of exits per screen name.