About BBM connected apps
You can connect some of the applications that you download from the BlackBerry App World storefront to BBM. With BBM connected apps, you can chat with your contacts and other BBM users, post recent app activities to your BBM profile for your contacts to see, and host or join events. Do more with BBM today!
To use this feature, you might need a wireless service data plan that supports the BlackBerry App World storefront or browsing.