You can create themes to personalize the screens on the BlackBerry® device. For example, you can change the background image, change the color of the font, change the applications that appear on the screens, set an application to open a webpage, add a ring tone, and create screen transitions. You can use sample images that are included in the BlackBerry Theme Builder or you can create your own images and use them in the BlackBerry Theme Builder.
You can create a theme for your device or you can make themes available online (for example, on the BlackBerry App World™ storefront) so that BlackBerry device users can download them. Users can use the themes that are provided on the device or they can download themes from online retailers.